Brazen

The Problem: How do you address stigmatized, but ubiquitous menstrual issues like PMS and period pain that affect more than 80% of reproductive aged women?

The Solution: By being Brazen. We built a consumer brand that women can trust throughout their reproductive lifecycle. By grounding our business in research and a strong, modern brand, we stand out in a crowded marketplace of half-measures and insufficient solutions. We’ve created a line of customized supplements to target specific patterns of symptoms and built an online program that does more than track your period — it actually fixes it.

Conceivable

“Conceivable’s new app puts a fertility clinic in your pocket.” - TechCrunch

The Problem: How do you transform a brick-and-mortar fertility wellness clinic into a digital-first solution that you can put into the hands of millions of infertile couples?

The Solution: It’s Conceivable. We worked with patients, clinicians, and digital-only consumers to create a solution that outperformed our clinical models. We analyzed nearly a quarter million data points to create a program that generated pregnancy rates more than 250% higher than natural averages, all while creating heathy behaviors and without pharmaceuticals. Daily engagement rates topped 80% by giving women the information that they needed, exactly when the needed it.

Experience

I started my first product role in 2013. Before that, I worked as a board-certified reproductive acupuncturist. I earned my doctoral degree in acupuncture and herbal medicine from Bastyr University in Seattle, WA where my doctoral thesis focused on oncology and chronic pain management. My clinical background gives me a unique approach to problem solving, system analysis, healthcare, and research.